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Harrogate Fitness Formula

Personal training and fitness


Harrogate Fitness Formula offer a health and weight loss formula that is tailored for individuals, knowing that each and every client requires a bespoke programme to help achieve their goals.

“The team at rebus listened to the brief and produced a brand that has given me the confidence to project myself to the clients I aspire to work with.”

Andy Gardner


Harrogate Fitness Formula were looking to go through a re-brand and came to us to see if we could help?


There existing branding was flat and lacked personality, they were looking for something that better represented the core services they offer. The initial briefing was simply, to create their new logo that then could be branded throughout the 4 main areas of the business… Personal Training, Run Techniques, Group Training and Sports Massage.

The new logo cleverly makes up the letter ‘H’ and the 2 ‘F’s using 4 elements to represent the 4 services, these were also colour coded to differentiate them. These vibrant colours then extended through to the bespoke icons we created, giving the new brand a much more lively, energetic feel.




If you have a project or new brand you would like to work together on, please don’t hesitate to get in touch.