At rebus we are always designing logos and developing new brands, it’s something we love doing, and are proud of all the logos, icons & identities we create. So that’s why we decided to share with you our favourite each month.
Last months was… ‘Williams Bain’.
Mark Kitchen came to us wanting a new brand to represent his business which is experiencing high growth. Williams Bain is creating a new Industry as first mover and wanted a brand identity that complimented their professional approach.
The brand had to incorporate the ‘W’ and ‘B’ and the colours could not be too far away from its current branding. Mark wanted to mark a step change in the business but not change everything that the Williams Bain customer base had grown used to.
Their previous tagline was “Delivering major change” and it was felt that the business has progressed in the last five years and the tag line was not a good reflection of what Williams Bain delivers. Mark wanted a tagline that clearly explained what the company does but with as few words as possible.
Williams Bain new tagline is “We supply organisations with experts that deliver major change” and
the new identity represents these foundations.
If you have a project or new brand you would like to work together on, please don’t hesitate to get in touch.