At rebus we are always designing logos and developing new brands, it’s something we love doing, and are proud of all the logos, icons & identities we create. So that’s why we decided to share with you our favourite each month.
Last months was… ‘WOW’.
The Harrogate Candle Company approached us looking for a completely new identity for their premium candle range, The WOW candle. They never really thought the original design reflected the product, and didn’t have a quality and premium feel… hence they never really had the confidence to sell it as their premium candle.
The new brand identity and packaging was designed to reflect the way the candles are vertically layered and blended. The initials of the ‘Wax on Wax’ name have been positioned centrally to the wax inside the candle so that then the wick burns down to the ‘o’, then the ‘wow moment’ begins. Pattern and colour were also used to denote the fragrances within the candles, separating each candle within the range but also keeping a consistent look and feel throughout.
Deborah Wilson & Fiona Carr
If you have a project or new brand you would like to work together on, please don’t hesitate to get in touch.