Studio 1, 1 Allinson House, Allinson Court,
Old Market Place, Ripon, North Yorkshire HG4 1AL
01765 647 100

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A good mark can take many forms, pictorial, abstract, symbolic, typographic or dynamic. Through research, we discover what works best for you. With all the identities we create, we stick to our proven formula… keep it simple, make it relevant, design it to be adaptable and make sure it’s distinctive.


By adhering to this formula the identities we create become memorable, stand the test of time, and will grow & evolve as your business does.

Simple + Relevant + Adaptable + Distinctive

Keep it Simple.

An excellent Mark is not always about what you add; what you take away is just as important!

We now live in a world where time is at a premium and the need for a clear identity to catch peoples attention is a necessity for any business. A simple logo helps to make it instantly recognisable and much more memorable, quickly giving the viewer the ability to focus on the message you want to communicate. By keeping your logo and identity simple, it makes it more versatile & adaptable, giving it the ability to grow and evolve with your business… but we’ll come to that later!
Done well, a clean, uncluttered and clever logo can say a lot with very little!

Make it Relevant

A well-designed identity should give your target audience an immediate and clear sense of ‘YOU’.

A well-designed identity should be appropriate for its intended purpose to instil confidence. For example; you wouldn’t take a fun approach to design a Mark for a funeral home, or, adopt a corporate look for a children’s nursery.
Your Mark doesn’t have to be a literal representation of your product or service, but it must connect with the values & qualities of your business. The consideration of shape, style, colour and choice of fonts all play a significant part in striking a chord with your intended audience.
If you want people to associate your logo with your company, it needs to send a clear message about what your brand offers.

Design it to be Adaptable.

As businesses continue to evolve and transform, it helps to own an identity that is adaptive and flexible.

Does your logo look good in black and white? In a square or linear format? Does it need to be instantly recognisable as an icon? As the business grows and evolves will the identity need to change with it? Does it lend itself to developing an ownable brand identity? These are just a few things that need to be considered during the development of an identity. By taking the time to get this right at the start can save you a considerable amount of time, effort and money.
Across different applications both online, and in print your logo may need to be viewed smaller than a stamp, or as tall as a billboard while still maintaining consistency & integrity.
Keep it simple, make it versatile, design it to be adaptable.

Make sure it's Distinctive.

Imitation is the sincerest form of flattery, but not when it comes to identity design.

It’s no easy task to make a logo both simple and distinctive, but if done right it should set you apart, be recognisable, and distinctively yours. With more and more businesses competing to attract consumers, an off-the-shelf, generic identity won’t give you an advantage.
To stand out in a sea of competitors… you must ‘dare to be different’.

Like what we do? Then give us a ring to chat through how we can help you make your Mark!

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