How easy is it to create an entirely new brand identity?
Not as easy as everyone thinks! All identities I create are based on keeping things simple and unique so we can differentiate you from the competition. At the outset I would do a lot of competitor research to check no one else is using something similar. It takes time to do a brand identity properly.
I like my current brand identity and design but I’d like to see how it can evolve for the next 5-10 years. Can you help me visualise that?
I work with a lot of clients to do forward planning, looking at how your business is going to develop over the next 5-10 years. In addition, we’ll discuss how your industry as a whole is likely to develop so that we can make sure your brand evolves with the times.
What do you need from me in order to start creating a new brand identity?
Much like a logo design project, we will start with an initial discovery session.
We’ll discuss your business and objectives, plus I’ll get an understanding of your target market, competitors and design preferences.
From this, I will then create brand identity snapshots where I will work up 3 mood boards showcasing imagery, typefaces, colours, graphical styles etc.
A new brand identity incorporates a new logo.
What elements encompass a new brand identity?
I believe that a new brand identity should encompass tone of voice, style, fonts and colours.
Why is brand identity important?
Your brand identity represents your business. It is the first thing people will see and it needs to leave a lasting impression. Creating a professional brand identity is key in developing your company.
How do I make an impact with my brand identity?
Being ‘different’ is important but so is creating a brand that fits with your industry. Your brand needs to convey so many things but trust is key. Making an impact with your brand comes down to having a professionally designed logo and brand identity which serves its purpose whilst putting you ahead of the competition.
I wrote a blog post about 6 tips for creating a memorable brand identity which is worth reading.
I want to change my brand name. Can you help me decide on a new name?
Yes, that’s no problem. I do a lot of brand research development when working with clients so I can happily put forward brand name suggestions too.
How much does a new brand identity cost?
Brand identity projects start from £6,000+vat. This includes a full scope of bespoke work including competitor analysis, identity snapshots / mood boards, logo concepts, mock-ups, revisions, brand element creation, style guides and much more. I offer a personalised service throughout to ensure we deliver a fantastic end result.
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