Studio 1, 1 Allinson House, Allinson Court,
Old Market Place, Ripon, North Yorkshire HG4 1AL
01765 647 100

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By creating bespoke individual programmes, HFF design and develop a health and weight loss formula that works just for you!

Brand Identity + Print Collateral + Branded Merchandise

Harrogate Fitness Formula

Friendly + Energetic + Fun
+ Vibrant + Strong


As well as not having any confidence in his current identity, Andy didn’t think that his current generic Mark represented the bespoke and individual services he offered. We were tasked with developing a Mark that was much more bespoke to reflect this.


With Andy’s new identity we wanted it to be bright, vivid and better reflect the four main services he offers; personal training, run technique, group training & sports massage.

“The team at Rebus listened to the brief and produced a brand that has given me the confidence to project myself to the clients I aspire to work with.”

Andy Gardener
Owner, Director


The new Mark we created for Harrogate Fitness Formula cleverly makes up the letter ‘H’ from Harrogate and the 2 ‘F’s of Fitness Formula using just 4 elements, which in turn represent the 4 services that Andy offers, these were then colour coded to differentiate them from one another with a much more lively, energetic feel. Bespoke icons we then created to represent the four different services so they could be marketed separately, giving Andy the ability, if need be to focus on just one area of the business.

Like what you see?
Then give us a ring to chat through how we can help you make your Mark!

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