Our task when approached by iGOTDOMS, was to refresh their existing logo to give them a base to start building the new brand identity. The goal was to achieve a clean and friendly image to make the brand easily transferable and recognisable in international markets.
During our research into the sports and fitness industry, it quickly became apparent to us that the iGOTDOMS brand needed a Mark that would reflect and amplify their brand mission. The new Mark or icon needed to be unique to stand out in a bustling marketplace, as well as simple and compact enough to be used in small applications such as a clothing zip.
“It’s easy to get pulled into a big budget project, but Rebus gave me their ideas, design experience and industry advice to push iGOTDOMS forward.”
The new iGOTDOMS identity was created using a monogram, incorporating the three initials of the iGOTDOMS brand. This then isolated the ‘i’ in the centre of the circle which created a figure and is now known affectionately as ‘DOM’. The circle in which ‘DOM’ sits has developed into a badge which has become a representation of the entire iGOTDOMS brand. The brand that prides itself on hard work and striving for better. “Wear it like a badge of honour.”
Like what you see?
Then give us a ring to chat through how we can help you make your Mark!