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Studio 1, 1 Allinson House, Allinson Court,
Old Market Place, Ripon, North Yorkshire HG4 1AL

info@rebusdesign.co.uk
01765 647 100



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Jazzfit offer one-to-one and group fitness training with extensive knowledge of up-to-date training techniques & systems.

PROJECT SCOPE
Visual Identity  +  Print Collateral  +  Branded Merchandise  +  Signage +  Gym Wear

Jazzfit

Fun + Energetic + Intense

TASK

After graduating from University, Jazz approached us to help her create an identity for her new start-up business. With most of the competition in the local area targeting a more mature clientele, Jazz wanted an identity that would engage with a younger audience.

INSPIRATION

After our initial discovery session, we developed three Snapshots, a design overview that helps present the visual language, vision and direction of an identity that consists of… fonts, colours, logo styles, forms, images and visual elements. Out of the three Snapshots we presented, the one above captured what Jazzfit was all about… ‘Fun, Energetic & Intense’. This inspired us to develop an identity that was bold, fun to work on, and also capture a feeling of movement and energy within the Mark and visual elements.

“Rebus helped bring my vision together to create an identity for my new business. They were very supportive, patient and professional throughout the whole process and always had time to listen to my ideas. I can’t recommend them enough, worth every penny and will continue to work with them as my business develops”.


Jazz
Owner

SOLUTION

We designed a simple, modern and dynamic visual identity to appeal to Jazz’s target audience that was adaptable and fun to work with. Within the new Mark, we incorporated simple graphical elements and shapes that helped us create a very unique look. We then developed this across a wide range of marketing material and merchandise, from Instagram campaigns through to branded gym wear.