Rebus | Moody Construction

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Studio 1, 1 Allinson House, Allinson Court,
Old Market Place, Ripon, North Yorkshire HG4 1AL

info@rebusdesign.co.uk
01765 647 100

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Built on family values for over 90 years, Moody Construction prides themselves as being one of the premier building contractors in Yorkshire.

PROJECT SCOPE
Brand Identity + Print Collateral + Company Workwear + Branded Merchandise + Website Design + Vehicle Livery + Advertising

Moody Construction

Innovative + Bold + Friendly
+ Modern + Reliable

TASK

A family run business for over 90 years, Moody Bros did not feel there identity reflected who they were and how the company had changed. They are now a business well-known for their modern, innovative approach to projects, and our task was to create an identity that reflected this and be consistent in all applications of the brand; digital presence, vehicle livery, workwear and company literature.

INSPIRATION

The ultimate goal of the rebrand was to create a simple, distinctive and ownable Mark. We were inspired by the use of shapes and how they are constructed and fit together to form structures, we wanted a Mark that showed this in an innovative and authentic way.

“We appointed Rebus to help us with our company rebrand. They produced a number of options for us to consider and once the preferred option had been chosen they worked with focus, drive, attention to detail and used their creative magic to bring the design to life.”

James Moody
Construction Director

SOLUTION

The final Mark is a letter ‘M’. Minimal and stylised using bold blocks and shapes to evoke a feeling of strength and stability. The bold, simple use of colour re-enforces the concept behind the Mark, giving the newly named Moody Construction a much more modern and contemporary identity.