Studio 1, 1 Allinson House, Allinson Court,
Old Market Place, Ripon, North Yorkshire HG4 1AL
01765 647 100

Keep in Touch

Sign up to our mailing list to keep up to date with everything we're doing


Williams Bain is a global supplier of experts dedicated to helping executive board members deliver their strategy.

Brand Identity  +  Print Collateral  +  Branded Merchandise

Williams Bain

Professional + Credible + Confident
+ Trusted + Reliable


More of an evolution rather than revolution, we were tasked with creating a new identity for Williams Bain with a professional and contemporary feel, without straying too far from their existing identity.


With the client not wanting a drastic change to their current identity, and were keen to keep the same colours, a similar feel, and also incorporate the ‘W’ and ‘B’ within the Mark. Our inspiration was to create for them a monogram that somehow had an element of change.

“As a professional services company who supply multi-national organisations with experts that deliver major change we constantly compete against global professional services firms. Rebus have been instrumental in supporting Williams Bain to build a quality brand that not only stands up to the competition but is also well received by our clients executive board members.”

Mark Kitchen


The Mark we created for them was modern, corporate, professional and unfussy. We also incorporated the idea of change by designing a Mark that worked either as the letter ‘W’ or the letter ‘B’. Their previous tagline was “Delivering major change”, and it was felt that the business has progressed in the last five years and the tagline was no longer a good reflection of what the company delivers. Our client wanted a tagline that clearly explained what the company does, but with as few words as possible. The new tagline is “We supply organisations with experts that deliver major change”, and the identity we created for them represents these foundations.

Like what you see?
Then give us a ring to chat through how we can help you make your Mark!

+ Get in touch