Keep up to date with the latest creative design and branding news and insights on the Rebus blog.
There are key differences between print and digital design – from the file formats and colour modes to font types and user experience. For your designs to be effective, it’s important to understand these components.
There are key differences between print and digital design – from the file formats and colour modes to font types and user experience. For your designs to be effective, it’s important to understand these components.
There are key differences between print and digital design – from the file formats and colour modes to font types and user experience. For your designs to be effective, it’s important to understand these components.
A logo is the first impression a customer will get of your business, your brand and your product, and so a logo matters. Many people confuse a logo with ‘branding’, and while a logo is a central and essential element of your branding, it is only one element of it, and branding is a much wider marketing concept.
Packaging is not just for the protection and transportation of your product, it is also a powerful marketing tool and a passive sales tool. Indeed, many people call packaging the ‘silent salesperson’ because, done right, it can perform a lot of the leg work required in converting a lead into a sale.
Packaging is not just for the protection and transportation of your product, it is also a powerful marketing tool and a passive sales tool. Indeed, many people call packaging the ‘silent salesperson’ because, done right, it can perform a lot of the leg work required in converting a lead into a sale.
Your brand identity is more than just your logo – it’s how your business is recognised, remembered, and trusted. It’s the visual and emotional language that tells your customers who you are, what you stand for, and why they should care.
When it comes to branding, your logo is often the first impression your business makes. But a great logo is more than just a pretty graphic — it’s a strategic tool rooted in psychology, perception, and emotion.
At Rebus Design, we believe great design starts with clear communication. Whether you’re working with us on a logo, packaging, website, or anything in between, this handy guide breaks down the key terms you’ll hear along the way.