Good design is good business, a saying that's never truer than when it comes to product packaging. It pays to invest in impactful packaging design if you want to make an impression in a very crowded market.
Creating shelf appeal
These days consumers have a massive amount of choice, and your packaging on the shelf has to work harder than ever. On average people spend 3 seconds scanning a product, so creating shelf appeal is an absolute must. Nearly every product in-store has some packaging, and the majority of it is excellent!
Something as simple as a unique shape, pattern or colour can set your product apart from the vast amounts of competitors sitting right next to you on the shelf.
Crafting Packaging Design
Packaging can take many forms, shapes and sizes, and you are not restricted to boxes, there is a huge range of packaging types to suit all sorts of different purposes. Items like tubes, pouches, labels, boxes, bags or bottles. Which will you need?
When it comes to it, there is no such thing as a standard packaging design. Sure, you can buy an off-the-shelf template and apply your branding to it, making it unique, but there are practically no limitations on what you can create. Using bespoke packaging isn't necessarily better than using an off the shelf option. In fact, the majority of high-end brands keep their product packaging very simple, which can also be very effective, and at the same time, you're benefitting from lower costs.
The design of product packaging performs many roles. It needs to protect, it needs to identify, it needs to inform, it needs to transport, but above all, it needs to be noticed.
Tell your story
Like all good design, packaging needs to tell a story and promote your products unique selling point. Your packaging design needs to inform the buyer about the product, but also it needs to align with your brand.
Having good-looking, eye-catching packaging goes a long way to ensuring the product gets noticed and ultimately survives on the shelf.
Tip for Packaging Design
Think outside the box.
Create your packaging to have something different, intelligent and unique, done well this will get you noticed. It could be a clever die-cut, how something is folded or maybe it's the material or shape of the packaging.
Stand out on the shelf.
If using similarly shaped packaging to your competitors, design something unique, a shape, colour, typography or pattern to help stand out on the shelf, you must look different to your competitors.
Collate all your elements.
Before starting the design process, make sure you have all the elements that will need to be included in the packaging. There's nothing worse than finalising the design that everyone loves only to find out you now have to find space for additional information.
Our Process
How you look has a significant impact on how your potential customers perceive your brand and let them know if it’s the right one for them. At Rebus we follow a 5-step process to ensure that the final outcome not only makes you look good but works for you too.
Discover
Good design starts with a good ear.
To understand a client and their needs, we first ask questions to develop a clear understanding of their business, their industry, their goals and target market.
Define
He who sets-off without a destination in mind will most probably end up nowhere.
In the design process, to get to the right end result, we set clear goals from the outset.
Design
Homework is done, crack open a packet of Hob Nobs and a brand new Sharpie!
Once we have defined the direction and developed a good understanding of the personality of the business, we grab a blank sheet of paper, a pen and a mug of Yorkshire tea.
Refine
Simplify. Simplify. Simplify.
After receiving feedback, we then refine our ideas, fonts are chosen to suit the personality and character of the company, alignment, construction, sizing, spacings and colour are all considered at this stage.
Develop
The design of a great logo is not the end, but the beginning of a great brand identity.
After we have worked so hard to create an identity that we are all proud of, let’s keep it that way!
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