Packaging Design

The design of product packaging performs many roles. It needs to protect, it needs to identify, it needs to inform, it needs to transport, but above all, it needs to be noticed.

Having good-looking, eye-catching packaging goes a long way to ensuring the product gets noticed and ultimately survives on the shelf.

Creating shelf appeal

Crafting packaging design

Good design is good business, a saying that's never truer than when it comes to product packaging. It pays to invest in impactful packaging design if you want to make an impression in a very crowded market.

Tell your story

Tip for packaging design

First I bought it because it looked cool. Later I bought it because it tasted good.
Micheal Grillo - Age 14

Blog

Designing For Print – What You Need To Know

When designing for print, there are a few important considerations. Here we explain the differences between designing for print and designing for web.

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How To Stand Out With Your Health & Beauty Branding

Brand names in health & beauty rarely give any literal clues away, so the brand itself is critical in selling and promoting the product.

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Food Packaging Design Ideas – What Works Well?

Food packaging is one of the most dynamic and innovative areas of the design world, and in truth it always has been. Not only does packaging need to be functional and attractive, increasingly it needs to be practical too.

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