When first approached by Sally at Harrogate Tipple, her issue was that she only had a pencil sketch and scan of Donnie the otter, the beloved face of the brand. This was a problem when wanting to print in certain scenarios and also when scaling to larger sizes. Our first task was to drag Donnie into the 21st Century and vectorize him.
We developed a elegant and sympathetic colour palette to connect and differentiate between the products.
After scanning, tracing and a lot of tweaking a more modern, clean and crisp Donnie was born with the ability to be scaled to the size of a building. On completion of this task, and with the new Donnie we were then asked to help with the creation of their new labels and product packaging across the range of Gins and Rum. We kept the front of the bottles and their tubes very clean and minimal, which gave them a premium and luxurious look and feel. For the back labels we created something a little different, a bespoke illustration of Ripley Castle and the 750-year-old gardens within the Castle walls, where most of the botanicals used are grown. Finally a sympathetic colour palette was developed to connect and differentiate between the products.