Angela first approached ourselves to help her create some literature for the various services herself and husband Jeremy offered. One of the first things we do when working with a new client is to ask they send us all branded design work and collateral they are currently using or used recently. Our first observation was that there was no consistency at all across the various pieces for literature website and even email footers: different fonts, colours and even logos we used randomly. So, with Angela's blessing, our first task then became, fine-tuning the logo and developing a colour palette and font style to be used across all applications.
