You'd be forgiven for thinking that marketing has gone all electronic these days. Not true. There's still plenty of room for a hard-working brochure, leaflet or poster. That successful mix of impact and information takes a long time to master. But we've spent a long time doing it so that you can breathe easy.
Alive and kicking
Design for print is far from dead.
Designing for Print
If you need to promote a service or product, we offer a bespoke design and print solutions, to help our clients stand out in a crowded marketplace.
From design concept through to completion, we offer a wide range of graphic design and print solutions including stationery, brochures, menus, magazines. If you can name it, we can print it! We ensure your company catalogue, or something as simple as your business card portrays the right message, as these things are always there to reflect you and your company, even out of office hours.
Imitation is the sincerest form of flattery, but not when it comes to logo design.
See It, feel it, touch it
Holding something printed in your hand still holds a special place in our hearts, maybe more for the slightly older generation.
A well-designed business card printed on a quality piece of card, a blind embossed invitation to the launch of a new product or even a map of the University campus to help you find your way around during the first few weeks is a much different experience than viewing something on a screen. Whatever the medium, and whatever the design, it still needs design to make a good impression.
Tips for designing for print
Check and check again.
When finalised and approved for printing, make sure to check everything thoroughly, then double-check and triple check. Mistakes can be very costly.
Get to know your Dots Per Inch (DPI).
It’s essential to understand the basics of resolution for print as this will determine the quality of the printed image. It's always better to go big with the DPI rather than risk an iffy image. Once it's on the press, there is no going back!
Choose the right format for your print. Are you going to print your new mailer in A5 or A4? At the outset collate all the information and experiment with the different options and print them out, so you have a physical thing in your hands. Does A4 feel too big? Is A5 large enough to comfortably display all the information? If not, maybe consider something in between and create a bespoke size for your mailer.
If you take all the advice above, one final tip would be to always get a proof from the printers to have a good scan over before forwarding on your print-ready files.
Your identity has a significant impact on how your potential customers perceive your brand and let them know if it’s the right one for them. At Rebus we follow a 5-step process to ensure that the final outcome not only makes you look good but works for you too.
Brand Guidelines, why do you need them?
One of the most important parts of branding is consistency; regardless of the size of your company. Brand guidelines are a key tool to help ensure consistency across all applications.
What makes a good logo design?
With all the logos we create, we stick to our proven formula… keep it simple, make it relevant, design it to be adaptable and make sure it’s distinctive.
6 Tips For Creating A Memorable Brand Identity
Creating a ‘brand’ is far more than just creating a logo, otherwise a boutique design and branding agency like us would struggle to justify its skills and expertise.
Start a Project
Our door is always open to new projects, so pop in for a chat. We’d love to hear from you
We’d love to hear from you, so call us on 01765 647100, or simply fill out the form below and we’ll get straight back to you.