The team at Yorkshire Oak Frames wanted me to capture the essence of the beautiful structures they design and construct, through a simplistic logo, as well as communicating the quality of the finished product.
As you can see, my inspiration simply came from the shapes created by the structural framework of their handiwork.
We use Rebus for their exceptional attention to detail & ability to think outside of the box.
I created a simple mark and identity that reflects and captures the essence of Yorkshire Oak Frames.
We spent some time working on the idea and look of their new logo which incorporates and exploits the shape and style of traditional roof trusses and timber frames, while simultaneously integrating the letter ‘Y’ from Yorkshire. A simple logo that genuinely reflects the essence of what they do, giving them a clean, modern look, with still a touch of traditional as a nod back to the age-old methods still used today to build these beautiful structures.