Anne's old logo was over-complicated and confusing, so we were more than happy to help when asked to create something a bit more her!
We designed a logo around probably the most individual and unique thing we could think of, the fingerprint.
Richard at Rebus was recommended to me by one of my fellow practitioners. We met Richard before I took the plunge. I like that personal touch. I wanted a rebranded logo - something original and me, something that says what I do without being wordy or over the top. There was no competition with the three drafts Richard presented. I was drawn to the chosen design, it was nothing like I expected, but it certainly ticked all the boxes. Rebus was quick and well priced; the whole process was completely painless. They are also excellent folk to deal with, and nothing is too much trouble or too small a job.
The nature of Anne's work is very bespoke and tailored uniquely to her clients, finding solutions to their own individual health needs. So, it goes without saying we wanted to create her something unique to reflect this, but with all the logos and identities we design our two biggest must-haves are... keep it simple and make it unique. So we wanted to find a way we could somehow emphasise the personal and individual aspect of what Anne does!
Our solution to this problem was to design a logo around probably the most individual and unique thing we could think of... the fingerprint. This perfectly communicated Anne's message of a tailored individual service, and for Anne, we went one step further, incorporating her own initials into her one-off logo. This created some great elements for use to work with when developing the identity across various applications.