Blog

Changing your brand identity can be a scary thing, or you can embrace it for the greater good, but either way, it is important to recognise when it is necessary.

Fundamentally, your product or service is what makes your brand name successful, so you won’t get very far in establishing your brand name and growing it, without that.

The purpose of any logo is to be instantly recognisable and unique. A compelling logo will help customers to remember your brand and understand its values and personality.

As a print designer, there are many myths about this discipline that I feel should be addressed. Here are 5 common print design myths!

A business card is an important tool; it is a key marketing opportunity and a physical reminder of a business that you need to get right.

As an estate agent, marketing properties should come easily to you, but let us explain why building a plan for how to fully utilise design and marketing is vital to building your business too.

Branding is integral to how a business builds awareness and promotes its message, and a good standard of photos is absolutely central to that.

When designing for print, there are a few important considerations. Here we explain the differences between designing for print and designing for web.

Brand names in health & beauty rarely give any literal clues away, so the brand itself is critical in selling and promoting the product.

Food packaging is one of the most dynamic and innovative areas of the design world, and in truth it always has been. Not only does packaging need to be functional and attractive, increasingly it needs to be practical too.

One of the most important parts of branding is consistency; regardless of the size of your company. Brand guidelines are a key tool to help ensure consistency across all applications.

With all the logos we create, we stick to our proven formula… keep it simple, make it relevant, design it to be adaptable and make sure it’s distinctive.

Creating a ‘brand’ is far more than just creating a logo, otherwise a boutique design and branding agency like us would struggle to justify its skills and expertise.

It’s not always about what you add; sometimes it’s more important what you take away

Imitation is the sincerest form of flattery, but not when it comes to logo design.

Colour is not to be underestimated and is such an essential element of any brand identity, it can make you feel safe, sad, excited