Bringing the vision for your brand to life online
Clear out the clutter
No matter how good your new website is, if users can't find their way around, they are quickly going to get fed up and leave. I believe in keeping all aspects of the website as simple as possible; a great site doesn't have to be super complicated. A study has shown visitors to a website don't like visual complexity, the more complex the design, the less it is viewed as beautiful.
Devoid of visual clutter creates an aesthetically uncomplicated experience for the user.
An online extension of your brand identity, the design of your website is more than just arranging things on screen; it impacts how visitors perceive your brand and your business. It should also align with all other aspects of your visual identity, maintaining consistency across all applications, building recognition and trust in your brand.
Simple is always better. It draws attention to what’s essential for the user almost instantly.
Be seen all over the world without leaving your office and make sure your website tells customers everything they need to know, without having to say a word. Capture the attention of billions and let me create a website that makes a statement.
Tips for web design
Your website should be fully responsive to offer a seamless experience on all devices from desktops to mobiles. If not be prepared for visitors to bounce!
Don’t skimp on photography.
If possible, use high-quality bespoke photography on your website, this can make a huge difference visually. Always avoid poor quality images or standard stock photos; these can do more harm than good.
Pay attention to typography.
Ensure all copy is laid out and displayed well with plenty of space. Never use large scrolling blocks of text, break them up for easier reading and creating more exciting layouts. And finally, pay close attention to colour pairings in typography, use contrasting colours and tones for clear legibility.
Designing For Print – What You Need To Know
When designing for print, there are a few important considerations. Here we explain the differences between designing for print and designing for web.
How To Stand Out With Your Health & Beauty Branding
Brand names in health & beauty rarely give any literal clues away, so the brand itself is critical in selling and promoting the product.
Food Packaging Design Ideas – What Works Well?
Food packaging is one of the most dynamic and innovative areas of the design world, and in truth it always has been. Not only does packaging need to be functional and attractive, increasingly it needs to be practical too.