Moody Construction

Creating a new visual identity built on 90 years of family values

The Challenge

A family run business for over 90 years, Moody Bros did not feel their identity reflected who they were and how the company had changed. They are now a business well-known for their modern, innovative approach to projects, and our task was to create an identity that reflected this and be consistent in all applications of the brand; digital presence, vehicle livery, workwear and company literature.

We appointed Rebus to help us with our company rebrand. They produced a number of options for us to consider and once the preferred option had been chosen they worked with focus, drive, attention to detail and used their creative magic to bring the design to life.

James Moody, Construction Director

Moody Construction

The Approach

The ultimate goal of the rebrand was to create a simple, distinctive and ownable logo. We were inspired by the use of shapes and how they are constructed and fit together to form structures, we wanted a logo that showed this in an innovative and authentic way.

The ultimate goal of the rebrand was to create a simple, distinctive and ownable logo and identity.

The Result

The final logo is a letter ‘M’. Minimal and stylised using bold blocks and shapes to evoke a feeling of strength and stability. The bold, simple use of colour re-enforces the concept behind the logo, giving the newly named Moody Construction a much more modern and contemporary identity.