A family run business for over 90 years, Moody Bros did not feel their identity reflected who they were and how the company had changed. They are now a business well-known for their modern, innovative approach to projects, and the challenge was to create an identity that reflected this and be consistent in all applications of the brand; digital presence, vehicle livery, workwear and company literature.
We appointed Rebus to help us with our company, rebrand. They produced several options for us to consider, and once the preferred option had been chosen they worked with focus, drive, attention to detail and used their creative magic to bring the design to life.
The ultimate goal of the rebrand was to create a simple, distinctive and own-able logo and identity. Inspired by the use of shapes and how they are constructed and fit together to form structures, I wanted a logo that showed this innovatively and authentically.
The ultimate goal of the rebrand was to create a simple, distinctive and ownable logo and identity.
The final logo is a letter ‘M’. Minimal in design and stylised using bold blocks and shapes to evoke a feeling of strength and stability. The bright, simple use of colour re-enforces the concept behind the logo, giving the newly named Moody Construction a much more modern and contemporary identity.