Stephensons Rural

Designing an identity for Yorkshires rural property specialists

The Challenge

When approached by Stephenson & Son they presented us with an interesting challenge. They have been a well established business for many years now and a also a good client of our for some time. They were wanting to change the company name from Stephenson & Son to Stephenson Rural to encompass all their agricultural services, this brand re-fresh also needed to include their partner business Boulton & Cooper. Both companies wanted a consent brand image to be portrayed, but, just to complicate things, we needed to develop the identity to mirror another division of the company Stephensons Estate Agents who had rebranded just a couple of years earlier.

Founded in 1871 by Jacob Stephenson, Stephenson Rural are a proud family firm now in its 6th generation.

The Result

An interesting project to work on and not as straight forward as it first seemed. The first thing we needed to create were the two wordmarks for 'Stephensons Rural' and 'Boulton & Cooper'. During this phase of development we advised that the client drop the ampersand in Boulton & Cooper and become Boulton Cooper. With the original Estate Agent wordmark having bespoke treatment to the typography, this meant we had to sympathetically hand draw the missing letters we needed. Once completed, we developed the identity across a wide range of advertising, printed collateral and marketing materials such as Sale/To Let boards, property particulars, branded merchandise and much more.