Stephensons Rural

Designing an identity for Yorkshires rural property specialists

The Challenge

When approached by Stephenson & Son, they presented me with an interesting challenge. They have been a well-established business for many years now and a good client for some time. They wanted to change the company name from Stephenson & Son to Stephenson Rural to encompass all their agricultural services. This brand re-fresh also needed to include their partner business, Boulton & Cooper. Both companies wanted a consent brand image to be portrayed, but, to complicate things, we needed to develop the identity to mirror another division of the company, Stephensons Estate Agents who had rebranded just a couple of years earlier.

Founded in 1871 by Jacob Stephenson, Stephenson Rural is a proud family firm now in its 6th generation.

The Result

The first thing I needed to create was the two wordmarks for 'Stephensons Rural' and 'Boulton & Cooper' to tie in with the recently rebranded Estate Agents. During this phase of development, I advised that the client drop the ampersand in Boulton & Cooper and become Boulton Cooper. With the original Estate Agent wordmark having bespoke treatment to the typography, this meant we had to sympathetically hand draw the missing letters we needed.

Once completed, I developed the identity across a wide range of advertising, printed collateral and marketing materials such as Sale/To Let boards, property particulars, branded merchandise and much more.