Are you unique? Does your business differ from the competition? If the answer is yes, then you need to capture this and create a logo that reflects you, and you alone.
In an age when your logo needs to appear on so many different applications, it needs to be designed to accommodate this and make sure it works just as well on your business card or Instagram account. Does it also need to be scaled up to be used on signage? Is it possible to have it embroidered on the new work shirts?
So, my advice to you is when designing your next logo… please keep it simple!
Dare to be different
It’s pointless spending time designing an awesome logo if it’s virtually identical to a competitor. Designing a logo is the perfect opportunity to create a mark that genuinely reflects the personality of your business. Check out the competition, see what’s already out there, what works and what doesn’t! What colour palette they use? If it’s an organics company and everyone else is using green as their primary brand colour, why not try something different! If the majority are using a leaf as a mark or emblem, then don’t do the same.
Imitation is the sincerest form of flattery, but not when it comes to logo design.
With all the identities I create, I stick to my proven formula, keep it simple, make it relevant, design it to be adaptable and make sure it’s distinctive.
Simple + Relevant + Adaptable + Distinctive
Keep it Simple.
A simple logo helps to make it instantly recognisable and much more memorable, quickly giving the viewer the ability to focus on the message you want to communicate. Done well, a clean, uncluttered and clever logo can say a lot with very little!
Make it Relevant.
A well-designed logo should be appropriate for its intended purpose to instil confidence. It doesn't have to be a literal representation of your product or service, but it must connect with the values & qualities of your business and brand. The consideration of shape, style, colour and choice of fonts all play a significant part in striking a chord with your intended audience.
Design it to be Adaptable.
As the business grows and evolves, will the identity need to change with it? Does it lend itself to developing an ownable brand identity? These are just a few things that need to be considered during the development of any logo. By taking the time to get this right at the start can save you a considerable amount of time, effort and money moving forward. It pays to own a logo that is flexible in its application.
Make sure it's Distinctive.
It's no easy task to make a logo both simple and distinctive, but if done right, it should set you apart, be recognisable, and distinctively yours. With more and more businesses competing to attract consumers, an off-the-shelf, generic identity won't give you an advantage.
To stand out in a sea of competitors, you must 'dare to be different'.
Tips for logo design
Make it simple.
At the risk of sounding like a broken record, my number one tip when designing a logo is to keep it simple, don't try and cram too much in there. The purpose of a logo is identification, not communication.
Make it unique. If you want people to remember your logo and brand, you must have a logo that stands out and gets peoples attention.
Don't expect instant success. It takes time to gain popularity and recognition. But if you follow the first and most important two tips above when designing a logo, I guarantee you will get there quicker.
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