These are the things that say so much about your company before you even start talking. Sitting prettily on your business card, letterhead and website, on your shop front or delivery van, they're doing a silent selling job. We understand that, and that's why we're so good at them.
The primary purpose of any logo is to make you immediately recognisable and identify you from your competition. It’s no easy task to create a logo both simple and unique, but if done correctly, it should set you apart and be distinctively yours.
In an age when your logo needs to appear on so many different applications, it needs to be designed to accommodate this and make sure it works just as well on your business card or Instagram account. Does it also need to be scaled up to be used on signage? Is it possible to have it embroidered on the new work shirts?
So, our advice to you is when designing your next logo… please keep it simple!
Dare to be different
It’s pointless spending time designing an awesome logo if it’s virtually identical to a competitor. Designing a logo is the perfect opportunity to create a mark that genuinely reflects the personality of your business. Check out the competition, see what’s already out there, what works and what doesn’t! What colour palette they use? If it’s an organics company and everyone else is using green as their primary brand colour, why not try something different! If the majority are using a leaf as a mark or emblem, then don’t do the same.
Are you unique? Is your business different? If the answer is yes, then you need to capture this and create a logo that reflects you, and you alone?
With all the identities we create, we stick to our proven formula, keep it simple, make it relevant, design it to be adaptable and make sure it’s distinctive.
Simple + Relevant + Adaptable + Distinctive
Keep it Simple.
A simple logo helps to make it instantly recognisable and much more memorable, quickly giving the viewer the ability to focus on the message you want to communicate. Done well, a clean, uncluttered and clever logo can say a lot with very little!
Make it Relevant.
A well-designed logo should be appropriate for its intended purpose to instil confidence. It doesn't have to be a literal representation of your product or service, but it must connect with the values & qualities of your business and brand. The consideration of shape, style, colour and choice of fonts all play a significant part in striking a chord with your intended audience.
Design it to be Adaptable.
As the business grows and evolves, will the identity need to change with it? Does it lend itself to developing an ownable brand identity? These are just a few things that need to be considered during the development of any logo. By taking the time to get this right at the start can save you a considerable amount of time, effort and money moving forward. It pays to own a logo that is flexible in its application.
Make sure it's Distinctive.
It's no easy task to make a logo both simple and distinctive, but if done right, it should set you apart, be recognisable, and distinctively yours. With more and more businesses competing to attract consumers, an off-the-shelf, generic identity won't give you an advantage.
To stand out in a sea of competitors, you must 'dare to be different'.
Tips for Logo Design
Make it simple.
At the risk of sounding like a broken record, our number one tip when designing a logo is to keep it simple, don't try and cram too much in there. The purpose of a logo is identification, not communication.
Make it unique. If you want people to remember your logo and brand, you must have a logo that stands out and gets peoples attention.
Don't expect instant success. It takes time to gain popularity and recognition. But if you follow the first and most important two tips above when designing a logo, I guarantee you will get there quicker.
How you look has a significant impact on how your potential customers perceive your brand and lets them know if it’s the right one for them. At Rebus we follow a 5-step process to ensure that the final outcome not only makes you look good but works for you too.
Brand Guidelines, why do you need them?
One of the most important parts of branding is consistency; regardless of the size of your company. Brand guidelines are a key tool to help ensure consistency across all applications.
What makes a good logo design?
With all the logos we create, we stick to our proven formula… keep it simple, make it relevant, design it to be adaptable and make sure it’s distinctive.
6 Tips For Creating A Memorable Brand Identity
Creating a ‘brand’ is far more than just creating a logo, otherwise a boutique design and branding agency like us would struggle to justify its skills and expertise.