Creating an identity that's Fun, Energetic and Intense

Jazzfit offer one-to-one and group fitness training with extensive knowledge of up-to-date training techniques & systems.

The Challenge

After graduating from University, Jazz approached me to help her create an identity for her new start-up business. With most of the local competition targeting a more mature clientele, Jazz wanted an identity to engage with a younger audience.

The Approach

After our initial discovery session, I developed three Snapshots, a design overview that helps present the visual language, vision and direction of an identity that consists of… fonts, colours, logo styles, forms, images and graphic elements. Out of the three Snapshots presented, the one opposite captured what Jazzfit was all about… ‘Fun, Energetic & Intense’. This inspired me to develop a bold, fun identity and capture a feeling of movement and energy within the logo and visual elements.

The chosen Snapshot inspired me to develop a bold, fun identity and capture a feeling of movement and energy.

Rich helped bring my vision together to create an identity for my new business. He was very supportive, patient and professional throughout the process and always had time to listen to my ideas. I can’t recommend him enough; he is worth every penny and I’ll continue to work with him as my business develops.

Jazz, Owner Jazzfit

The Result

For this project I designed a simple, modern and dynamic visual identity to appeal to Jazz’s target audience that was adaptable and fun to work with. Within the new Mark, simple graphical elements and shapes are incorporated that helped me to create a very unique look when developing this across a wide range of marketing material and merchandise, from Instagram campaigns to branded gym wear.