The Financial Services Sector
One in 14 UK people work in the financial services sector, that’s 2.3 million people, and furthermore, two thirds of those are based outside of London. And financial services are no longer viewed as formal, straitlaced and dull. Just look at the innovative branding and messaging of businesses like Go Compare and Compare the Market?
The UK Fintech Sector generates over £7 billion revenue per year, so there is money to be made and everyone likes a bit of that, so we can help your financial services organisation to build an identity that is savvy, experienced and authoritative, but also positive, forward-thinking and unique.
Designing For Financial Services Brands
When looking at financial services branding and design, you want your identity to be impactful and recognisable, but to also deliver intelligence and stability. We can work with you to build a comprehensive package of unique branding that appeals to your target market and instils confidence in your services.
As a leading financial services branding and design agency, we recognise the trust you need to build, but also the dynamic messaging that sets you apart in a competitive marketplace.
We have wide-ranging expertise within the financial services industry. Your design and branding is key in showing your trust and authority.
How Rebus Can Help Your Financial Services Company
Do you offer a wide range of financial services? Or do you work in a niche market with specialist expertise? Either way, you have a service worth shouting about.
Rebus can help you with your financial services branding and design to find the right balance between trust and authority and the thrill and excitement of watching money grow. Whatever your financial service is, we can build you a unique and impactful long term brand, which can evolve as your business develops.
We offer a full range of services, including:
• Brand Identity
• Logo Design
• Design for Print
• Packaging Design
• Web Design
Call our design studio today on 01765 647100 to discuss your project or click here to send an enquiry.
Top Tips for Financial Services Brands
Be honest and transparent.
Your services need to be open, honest and transparent and this can be communicated in your messaging. People are put off by the suspicion of hidden charges and fees, for example.
Be as visual as possible.
Saving and making money is an aspirational thing, so bring it alive. Use videos and images to tell a story, sell a dream and make financial services fun.
You need to understand why customers would want to use your services, so have a personality and be approachable, it will help to build trust and promote a confident message.
How To Know When It’s Time For A New Brand Identity
Changing your brand identity can be a scary thing, or you can embrace it for the greater good, but either way, it is important to recognise when it is necessary.
What’s In A Brand Name?
Fundamentally, your product or service is what makes your brand name successful, so you won’t get very far in establishing your brand name and growing it, without that.
25 Of The Most Recognisable Logos In The UK
The purpose of any logo is to be instantly recognisable and unique. A compelling logo will help customers to remember your brand and understand its values and personality.