Initially, I was approached by the client to design a simple logo for a new venture, JP Professional Projects (JPPP). A bit of a mouthful, but after some conversations, we decided to focus on just the JP, the initials of my client as it was his expertise and knowledge been used as his role as in Non-exec Director assignments and property developments. After further conversations, the logo was to be used across various applications so I needed to think of this project as more of an identity rather than just a logo.
The shapes created within the new logo also gave me some great angles and elements to work with when developing the corporate literature.
After a few concepts failed to capture what my client was looking for we took the direction to keep the logo an identity very simple and bold, creating an abstract mark to form the JP which was modern and dynamic in its appearance. Perfect for this new business, the shapes created within the new logo also gave me some great angles and elements to work with when developing the corporate literature.