Logo Design FAQs

Read some of our frequently asked questions about logo design projects.

I would like a new logo designing. Where do I start?

The process normally starts with a fact-finding discovery session. Here, I will be able to find out more about your business and objectives and get a feel for the company.

The discovery session can take place face to face at my offices in Ripon, North Yorkshire, or we can discuss over Zoom. I create logos for businesses all over the world.

Once we have had our initial chat, I will then start the sketching process. As a general rule, I will sketch many options and then narrow this down to 3 which I will then present to you with mock-ups showing the logo being used in the real world. Clients find this stage particularly beneficial when the logo is presented on different mediums such as outdoor advertising, websites, print etc.

Can I see some logo design examples?

Yes of course, there are lots of logo design project examples on my website. I work with clients in a range of sectors and industries.

How many revisions of the logo design can I ask for?

A typical project would allow for approx. 3 revisions with colours and styling. However, with the benefit of the initial discovery session, the majority of clients love their logo design without needing any revisions!

How long does it normally take to see my logo design?

After the initial discovery session there is usually a 1 week turnaround to start the project and then it is usually completed in 2-3 weeks. I keep all clients updated with the logo design project along the way.

Can I provide you with my preferred colours?

Yes, absolutely!

I work with many clients doing rebrands which might require using existing colours. Of course, I won’t be afraid to suggest new colour ideas to you too!

Who can you design logos for?

I work across many sectors and no job is too big or too small. From start-ups to big brands, I offer a personalised service to deliver a unique logo that will set your business apart.

Take a look at some of the sectors I work with.

How much does a new logo design cost?

A logo design project costs from £2,000+vat. This includes competitor analysis and research, logo concepts, mock-ups, revisions, copyright ownership and logos supplied in all correct formats. I also offer a Logo Design + service which includes extras such as a logo style guide with brand colours and typography plus unlimited revisions.

Will you show my new logo design in different formats so can I help visualise it on digital, print etc?

Yes, absolutely!

I always supply mock-ups to showcase a client’s logo in different settings relevant to their business.

Can I send you my own logo design examples?

If you have some ideas of logos you like and what you’re aiming for with your own logo design then I’m happy to review those for inspiration and then I can set to work on creating your brand new logo that will be professional and tailored to your objectives.

I wrote an interesting blog about 25 of the most recognisable logos in the UK which might help to give you some logo inspiration too.

Can you create an entirely new brand for me?

Yes, of course!

I work with many companies who come to me looking for a new brand identity or an entirely new brand. There’s a lot to consider and I can work with you from the start to help develop your new brand. Find out more about my brand identity design services.

What things will you ask me in order to help you start designing my new logo?

The questions I will ask will be during the initial logo design discovery session. My aim is to try and develop a personality for your business, so I will need to know things like your company history, what you do, who you target, are you fun / serious / corporate etc.

The discovery session will be informal and allow for free-flowing ideas!

What are the fundamental rules of logo design?

A good logo designer will take the time to understand you and your business objectives in order to start a logo project. The fundamental rules of logo design are, in my opinion, about understanding the client, where they have come from and where they want to go so that the design can I create truly encapsulates a forward-thinking and progressive brand in your specific sector.

All the logos I create I stick to a proven formula: keep it simple, make it relevant to the intended audience, design it to be flexible and adaptive and make sure it’s distinctive and differentiates you from the competition.

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