You know you've had a good workout when the DOMS kick in!

The founder of this British company, Andy, is uniquely placed to deliver the best possible compression wear to his customers. As a physiotherapist and athlete, he understands both sides of the equation when making the right choices for your sportswear. Born and bred in Yorkshire, now supplying sportswear worldwide. You know that you’ve had a good session when the DOMS kicks in!

The Challenge

When approached by Andy, the challenge was to refresh their existing logo to give them a base to start building the new brand identity. However, even though he knew changes needed to be made, he were hesitant to stray too far from their current identity as iGOTDOMS beginning to develop a strong following. The goal was to achieve a clean and friendly image to make the brand easily transferable and recognisable in international markets.

You know that you’ve had a good session when the DOMS kick in!

“It’s easy to get pulled into a big-budget project, but Rich gave me his ideas, design experience and industry advice to push iGOTDOMS forward”.

Andy Wray, Managing Director iGOTDOMS

The Approach

During research into the sports and fitness industry, it quickly became apparent that the iGOTDOMS brand needed a logo to reflect and amplify its brand mission. The new icon needed to be unique to stand out in a bustling marketplace and compact and straightforward enough to be used in small applications such as a clothing zip.

The Result

The new iGOTDOMS identity was created by incorporating the three initials of the iGOTDOMS brand. The isolated ‘i’ in the circle’s centre formed a figure known affectionately as ‘DOM’. The circle in which ‘DOM’ sits developed into a badge, which represents the entire iGOTDOMS brand. The brand that prides itself on hard work and striving for better.

‘Wear it like a badge of honour’.