Brompton Laundry

A luxury logo to appeal to luxury venues

The Challenge

Formerly known as Lucinda’s Laundry, the client wished to rebrand the business as the Brompton Laundry Co, as the identity they had inherited was overly complicated and very dated. The challenge was to design a new logo and identity that would appeal to their target customer, boutique hotels, restaurants and spas.

The challenge was to design a new identity that would appeal to their target customer, boutique hotels, restaurants and spas.

The Result

An elegant logo based around the typography of the letter ‘B’ was created as the symbol for the Brompton Laundry Co. It wanted to have a feeling of tradition, but at the same time feel current and appeal to a more discerning clientele. A Farrow & Ball inspired colour palette was also chosen to evoke a feeling or heritage as well as to give the identity a professional and sophisticated look.