With an ambition to become the worlds number 1 sleep brand, the new brand identity for OTTY needed to communicate the companies unfussy, honest and straightforward approach as well as differentiate it from the competition in a marketplace that is becoming increasingly more crowded.
Rebus took the time to listen and understand our vision fully and quickly became part of our family; they are driven by creating amazing results, are hugely responsive, quick learning and full of brilliant ideas. Our vision to build the world’s number 1 sleep brand quickly became theirs too.
The idea was to keep the new logo as simple as possible but still distinctive. With the OTTY name been so short and snappy, from the outset both ourselves and the client were keen to create this simplicity through a Word mark. My initial inspiration came from creating a bespoke shaped name tag to be stitched onto the products.
With all the products on the market, OTTY Is the only boxed mattress company to win a prestigious NBF award.
The straightforward hand-drawn typography and use of shape were chosen to give a contemporary feel to the identity. At the same time, the vibrant green colour was selected to symbolise harmony, freshness, and fertility. Green also has strong emotional correspondence with safety, and where do you feel safer than in bed?