Personal Training is all about staying motivated, getting the results you want in a realistic time frame. At Harrogate Fitness Formula they recognise that every client is an individual, and appreciate know that every client requires a bespoke programme to achieve their own personal goals.
As well as not having any confidence in his current identity, Andy didn't think that the generic logo he currently owned properly represented the bespoke and individual services he offered. We were tasked with developing a logo and standout brand identity that was much more bespoke to reflect this.
The team at Rebus listened to the brief and produced a brand that has given me the confidence to project myself to the clients I aspire to work with.
Harrogate Fitness Formula
With Andy's new identity we wanted it to be bright, vivid and better reflect the four main services he offers; personal training, run technique, group training & sports massage.
The final result was a resounding success, we created a new logo that was, bright, fun, engaging and energetic which perfectly captured Andy and the services offered at Harrogate Fitness Formula. Off the back of the new logo we wanted to create a bold and lively identity that was not going to fail to get noticed! We created an identity system that was very simple in its application, but very effective. By using only the shapes we created with the logo, we built a library of elements that could be dropped onto a gird and moved around to where they fit best. Different colours within the colour palette could be used depending on the application. this identity was designed to be extremely flexible so you could have fun with it :)
