Appaway is the UK’s leading provider of zero commission mobile-ordering solutions, designed exclusively for the UK takeaway industry. Helping them take back control of their regular customers with mobile ordering that doesn’t eat into their profits.
I was commissioned by Appaway to help them refresh their very generic and uninspiring brand identity. They only wanted to keep the colour palette of dark grey and orange; everything else was up for grabs. The whole idea of Appaway is to make the process of ordering your takeaway quick and easy, and I wanted this to be reflected within the new identity.
A dynamic yet straightforward visual identity was designed with a feeling of movement to help appeal to their target audience.
I designed a simple yet dynamic visual identity with a feeling of movement to help appeal to their target audience. Within the new Mark, I incorporated graphical elements and shapes to help develop this unique look throughout all their marketing collateral.