We were commissioned by Appaway to help them refresh their very generic and uninspiring brand identity. The only thing they wanted to keep was the colour palette of dark grey and orange; everything else was up for grabs. The whole idea of Appaway is to make the process of ordering your takeaway quick and easy, and we wanted this to be reflected within the new identity.
We designed a simple, yet dynamic visual identity with a feeling of movement to help appeal to their target audience. Within the new Mark, we also incorporated graphical elements and shapes that helped us develop this unique look throughout all their marketing collateral.