Appaway

An identity to help Takeaway owners take back control

The Challenge

I was commissioned by Appaway to help them refresh their very generic and uninspiring brand identity. The only thing they wanted to keep was the colour palette of dark grey and orange; everything else was up for grabs. The whole idea of Appaway is to make the process of ordering your takeaway quick and easy, and I wanted this to be reflected within the new identity.

The Result

I designed a simple, yet dynamic visual identity with a feeling of movement to help appeal to their target audience. Within the new Mark, I incorporated graphical elements and shapes that helped us develop this unique look throughout all their marketing collateral.

A simple, yet dynamic visual identity was designed with a feeling of movement to help appeal to their target audience.