What makes a good logo design?
A good logo can take many forms, pictorial, abstract, symbolic, typographic or dynamic.
Through research, we discover what works best for you. With all the logos we create we stick to our proven formula… keep it simple, make it relevant, design it to be adaptable and make sure it’s distinctive. By sticking to this formula the logos we design become memorable, stand the test of time and grow & evolve as your organisation does.
Keep it Simple
The design of an excellent logo is not always about what you add; what you take away is just as important!
We now live in a world where time is at a premium and the need for a clear identity to catch peoples attention is a necessity for any business. A simple logo helps to make it instantly recognisable and much more memorable, quickly giving the viewer the ability to focus on the message you want to communicate. By keeping your logo simple, it makes it more versatile & adaptable, giving it the ability to grow and evolve with your business… but we’ll come to that later!
Done well, a clean, uncluttered and clever logo can say a lot with very little!
Make it Relevant
A well-designed logo should give your target audience an immediate and clear sense of “YOU”.
A good logo should be designed to be appropriate for its intended purpose to instil confidence.
For example, you wouldn’t take a fun approach to designing an identity for a funeral home, or, adopt a corporate look for a children’s nursery.
Your logo doesn’t have to be a literal representation of your product or service, but it must connect with the values & qualities of the business, the consideration of shape, style, colour and choice of fonts all play a significant part in striking a chord with your intended audience.
If you want people to associate your logo with your company, it needs to send a clear message about what your brand offers.
Design it to be Adaptable
In an ever changing world, businesses are continually having to evolve and transform. It now pays to own a flexible logo and identity that can adaptive with you
Does your logo look good in black and white? In a square or linear format? Does it need to be instantly recognisable as an icon? As the business grows and evolves will the identity need to change with it? Does it lend itself to developing an ownable visual identity? These are just a few things that need to be considered during the development of any identity.
Across different applications both online, and in print your logo may need to be viewed smaller than a stamp, or as large as a billboard while still maintaining consistency & integrity.
Keep it simple, make it versatile, design it to be adaptable.
Make sure it’s Distinctive
Imitation is the sincerest form of flattery, but not when it comes to logo design.
It’s no easy task to make a logo both simple and distinctive, but if done right it should set you apart, be recognisable, and distinctively yours. With more and more businesses competing to attract consumers, an off-the-shelf, generic identity just won’t cut it.
To stand out in a sea of competitors… you must ‘dare to be different’.
Written by Richard
July 26, 2020
5 Common Print Design Myths
As a print designer, there are many myths about this discipline that I feel should be addressed. Here are 5 common print design myths!
Business Card Designs: The Good, The Bad and The Ugly
A business card is an important tool; it is a key marketing opportunity and a physical reminder of a business that you need to get right.
The Importance Of Good Design & Marketing For Estate Agents
As an estate agent, marketing properties should come easily to you, but let us explain why building a plan for how to fully utilise design and marketing is vital to building your business too.
Why Good Photos Are Crucial To Your Branding & Design Plans
Branding is integral to how a business builds awareness and promotes its message, and a good standard of photos is absolutely central to that.
Start a project
Our door is always open to new projects, so pop in for a chat. We’d love to hear from you
We’d love to hear from you, so call us on 01765 647100, or simply fill out the form below and we’ll get straight back to you.