Trusted by some of the world’s most respected companies, Williams Bain is a specialist supplier of Executive Interim Managers, Independent Consultants and Executive level Permanent Hires.
When I was approached by Mark from Williams Bain, he was needing a new identity, something more modern unique and innovative that represented the bespoke nature of the company. Mark wanted to keep a similar corporate colour palette that resonated with his clientele and also gave some continuity to the brand.
Williams Bain delivers change within businesses by supplying organisations with talented individuals or teams who accelerate business-critical transformation; I wanted to reflect this through a simple, innovative logo/emblem for the company. I designed a logo that incorporated the ‘W’ of Williams and the ‘B’ of Bain within one mark. This could be animated and changed directionally to represent how individuals supplied by Williams Bain can change the direction and fortunes of a company.
The new company logo included a ‘W’ and a ‘B’. It could be changed directionally to represent how individuals supplied by Williams Bain can change the direction and fortunes of a company.
