Williams Bain

Supplying organisations with experts that deliver major change

The Challenge

When approached by Mark from Williams Bain, he was looking for a new identity, something more modern unique and innovative that represented the bespoke nature of the company. Mark wanted to keep a similar corporate colour palette that resonated with his clientele.

The Result

When approached by Mark from Williams Bain, he was looking for a new identity, something more modern unique and innovative that represented the bespoke nature of the company. Mark wanted to keep a similar corporate colour palette that resonated with his clientele.

The new company logo included a 'W' and a 'B' and could be changed directionally to represent how individuals supplied by Williams Bain can change the direction and fortunes of a company.

Williams Bain delivers change within businesses by supplying organisations with talented individuals or teams who accelerate business-critical change; I wanted to reflect this through a simple, innovative logo/emblem for the company. I designed a logo that incorporated the 'W' of Williams and the 'B' of Bain within one mark. This could be animated and changed directionally to represent how individuals supplied by Williams Bain can change the direction and fortunes of a company.