Keep up to date with the latest creative design and branding news and insights on the Rebus blog.
A logo is the first impression a customer will get of your business, your brand and your product, and so a logo matters. Many people confuse a logo with ‘branding’, and while a logo is a central and essential element of your branding, it is only one element of it, and branding is a much wider marketing concept.
Packaging is not just for the protection and transportation of your product, it is also a powerful marketing tool and a passive sales tool. Indeed, many people call packaging the ‘silent salesperson’ because, done right, it can perform a lot of the leg work required in converting a lead into a sale.
Packaging is not just for the protection and transportation of your product, it is also a powerful marketing tool and a passive sales tool. Indeed, many people call packaging the ‘silent salesperson’ because, done right, it can perform a lot of the leg work required in converting a lead into a sale.
Your brand identity is more than just your logo – it’s how your business is recognised, remembered, and trusted. It’s the visual and emotional language that tells your customers who you are, what you stand for, and why they should care.
When it comes to branding, your logo is often the first impression your business makes. But a great logo is more than just a pretty graphic — it’s a strategic tool rooted in psychology, perception, and emotion.
At Rebus Design, we believe great design starts with clear communication. Whether you’re working with us on a logo, packaging, website, or anything in between, this handy guide breaks down the key terms you’ll hear along the way.
Ever wondered why some brands are instantly recognisable, loved by millions, and seemingly impossible to forget? Think Apple, Nike, or Coca-Cola. These aren’t just companies — they’re cultural icons. So, what’s their secret?
Technology advancements are driving web design trends of 2024, and it’s as important as ever to constantly keep up with consumer expectations. Some hyped up trends that were popular a couple years ago may now seem outdated and overused, so getting ahead of the curve and surprising customers in 2024 can portray your brand image in the best way possible.
Richard takes a look forward into 2024 and some possible design trends that may start to shape the year ahead for designers.