When asked to design a new logo for start-up business MAR, my challenge was to create something simple, modern and adaptable so it could be applied to many applications, including vehicles, clothing, and literature.
A simple, memorable and highly flexible graphical system was created with infinite possibilities.
Using the initials of the business owner (MAR), I designed an abstract logo that displayed the initials and resembled plumbing and heating pipes, especially those used in underfloor heating.
This simple mark connected the owner to the services he offered and gave me a great system to play with when developing all the branded collateral to create a memorable, distinctive brand identity. The possibilities when using this simple graphic are limitless.