My challenge when asked to design a new logo for start-up business MAR was to create something simple, modern and adaptable so it could be applied to many applications including vehicles, clothing and literature.
A simple, memorable and extremely flexible graphical system was created with infinite possibilities.
Using the initials of the business owner (MAR) I designed an abstract logo that displayed the initials but also resembled plumbing and heating pipes, especially those used in underfloor heating.
This simple mark not only connected the owner to the services he offers, but it also gave me a great system to play with when developing all the branded collateral to created a memorable, distinctive brand identity. The possibilities when using this simple graphic are limitless.