Strive for Education is a new venture by Andy and Sonja Brown, both passionate about helping children who need an opportunity and additional support to access their learning. Our task was to create a new brand identity to reflect the positive and inclusive culture of this new business. As part of the brief we needed to create an identity that appealed to both Head Masters, Governing Bodies and Educational Institutes, as well engage with the children they will be teaching.
Strive for Education is an Alternative Provision based in Harrogate, providing education for young people who do not attend mainstream school on a full-time basis.
We initially sat down with Andy an Sonja for a few hours to discuss their new venture, their goals, their aspirations and vision for this business. Out of this the core values for Strive were born - 'S' Support - 'T' Trust - 'R' Respect - 'I' Inspire - 'V' value - 'E' Engage. This helped massively in creating a brand identity to visually represents these values and also their vision for the future.
Rebus Design was instrumental in the birth of our company, they did so much more that create our logo, branding and website. They took the time to learn about what we do, how we do it and helped us to unearth our core values. These core values have become the main heartbeat of the business and Rich at Rebus helped us to understand what they are and how to portray them. We highly recommend working with Rebus Design.
We developed a bold, strong, unique and very simple wordmark with a meaning behind it that perfectly captured the essence of change and growth, exactly what the company is striving to achieve. A responsive logo was developed focusing on the 'V' turned on its side which symbolises 'greater than'. A strong, simple typographic and visual style is used to reflect the wordmark but also generate bold, inspiring and engaging imagery that grabs attention. Great people to work with and a great project to work on, we wish every success to this venture and hope they inspire and change the fortunes of many children for many years to come.