Anne's old logo was over-complicated and confusing, so I was more than happy to help when asked to create something a bit more her!
A logo was designed around probably the most individual and unique thing I could think of, the fingerprint.
Richard at Rebus was recommended to me by one of my fellow practitioners. I met Richard before taking the plunge. I like that personal touch. I wanted a rebranded logo - something original and me, something that says what I do without being wordy or over the top. There was no competition with the three concepts Richard presented. I was drawn to the chosen design, it was nothing like I expected, but it certainly ticked all the boxes. Richard was quick and well priced; the whole process was completely painless, excellent to deal with, and nothing is too much trouble or too small a job.
The nature of Anne's work is very bespoke and tailored uniquely to her clients, finding solutions to their own individual health needs. So, it goes without saying I wanted to create her something unique to reflect this, but with all the logos and identities I design my two biggest must-haves are... keep it simple and make it unique. So I wanted to find a way to somehow emphasise the personal and individual aspect of what Anne does!
The solution to this problem was to design a logo around probably the most individual and unique thing I could think of... the fingerprint. This perfectly communicated Anne's message of a tailored individual service, and for Anne, we went one step further, incorporating her own initials into her one-off logo. This created some great graphical elements for to work with when developing the identity across various applications.