Anne Pemberton

A unique identity to help combat health challenges

Anne offers education and support for those in need of extra assistance in their quest to combat health challenges. These include Functional Medicine and Nutrigenomics, Heart-math coaching, NEShealth and Emotional Freedom Techniques, all personalised to her individual clients.

The Challenge

Anne’s old logo was over-complicated and confusing, so I was more than happy to help when asked to create something a bit more her!

A logo was designed around probably the most individual and unique thing I could think of, the fingerprint.

The Approach

The nature of Anne’s work is very bespoke and tailored uniquely to her clients, finding solutions to their own individual health needs. So, it goes without saying I wanted to create something unique to reflect this, but with all the logos and identities I design, my two biggest must-haves are… keep it simple and make it unique. So I wanted to find a way to somehow emphasise the personal and individual aspect of what Anne does!

“Richard at Rebus was recommended to me by one of my fellow practitioners. I met Richard before taking the plunge. I like that personal touch. I wanted a rebranded logo – something original and me, something that says what I do without being wordy or over the top. There was no competition with the three concepts Richard presented. I was drawn to the chosen design, it was nothing like I expected, but it certainly ticked all the boxes. Richard was quick and well priced; the whole process was completely painless, excellent to deal with, and nothing was too much trouble or too small a job”.

Anne Pemberton, Director Personal Health & Well-Being by Anne Pemberton

The Result

The solution to this problem was to design the logo around probably the most individual and unique thing I could think of… the fingerprint. This perfectly communicated Anne’s message of a tailored personal service, and for Anne, we went one step further, incorporating her own initials into one-off logo. This created excellent graphical elements to work with when developing the identity across various applications.