Wharfedale Interiors

An identity to reflect a proud and long history of quality and service

With a passion for quality, craftsmanship and attention to detail, Wharfedale Interiors are one of the region’s leading kitchen and fitted bedroom suppliers. Established in 1993, they design and install fitted and free-standing furniture for retail and trade customers.

The Challenge

Having worked with Rhys before, he contacted me to discuss a new acquisition, Wharfedale Fitted Furniture in Ilkley. The challenge was that the current image and brand identity did not fit Rhys’s vision for the future. He wanted something modern and clean that would appeal to a broad customer base looking to buy a kitchen from anywhere between £5,000 and £60,000.

The Approach

The name was the issue we had to tackle first; Wharfedale Fitted Furniture did not encompass all aspects of the business. It was misleading as most projects carried out were for new Kitchens or Bathrooms. They didn’t want to completely change the name for something new as the business was well established and had an excellent reputation for quality products and service, one of the main reasons Rhys was attracted to the company in the first place. We changed the name to Wharfdale Interiors to connect both to the old name and its location. After discussions, I discovered that Wharfedale and the River Wharfe that runs through Ilkley was important to the owners and local customers, so I used this as part of my inspiration when working on the new brand identity.

“After taking over a long-established business, we wanted to refresh the existing brand identity, which was tired and uninspiring. We wanted a clean, professional and modern brand that communicated the companies vision and mission as we entered this exciting new stage of the business. With most of our business being within the West Yorkshire and Wharfedale region, we wanted to reflect this within the new identity and logo.

When we spoke with multiple designers, it was clear Richard at Rebus was a level above the rest; their attention to detail, creativity and experience is second to none. Richard redesigned our logo, brochures, workwear, signage, social media and fleet of vans and cars. We are delighted with the result; it’s completely transformed our business and showroom. The new branding has already won us work and paid for itself within the first month. I cannot recommend Rebus Design enough. If you are serious about your business branding, you need to speak with Richard at Rebus. Thank you”.
Rhys Boven, Director Wharfedale Interiors

The new branding for Wharfedale Interiors paid for itself within the first month.

The Result

Extremely happy with the new identity, the business owners thought it captured precisely what they were looking for, a clean, professional modern brand that connects with a broad target market. The bespoke logo and colour palette represents tradition and the rural location in a minimalist modern way. The new identity has been seamlessly developed across all printed collateral, social media, vehicle livery, advertising, packaging and now the showroom facia.